The title is a direct quote from the initial credits of the 2008 video game, Call of Duty Modern Warfare 2. No kidding. If my patient readers haven’t left the building already, I’d like to elucidate why I believe this rings particularly true with the younger crowds today when it comes to social media.
We, as a species, have been around for about 200,000 years. Agriculture started 10,000 years ago, the industrial revolution ~250 years ago and the first iPhone just over 12 years ago (now I feel dated). Since then, Silicon Valley companies have hijacked our brains in a way never before possible, by creating algorithms and machine learning models that target our dopamine receptors in a very focused way. Just like the food we have available today, our bodies are not adapted to consume this kind of content. We drown in the good feelings it produces and keep asking for more.
And who doesn’t like that pleasuring vibration that comes from our phone every time somebody “likes” our picture? Who doesn’t enjoy the feeling of hitting “post” and appreciating it like a fresh batch of homemade cookies? The author of this post certainly did! What’s wrong with having our vanities praised in the presence of all to see? What’s so bad about clamoring for attention and obsessively coming back to your phone every 10 minutes to see how many more notifications of likes and comments are being made from your latest vacation trip photo album?
Like Icarus, we fly too high and get burned by the sun.
Now. I am an Econ major, I like to think of things in terms of supply and demand, opportunity cost, and the like. If you give me these sets of facts, my reaction to it would be, “If it’s so bad for people to stay on social media, where’s the incentive for people to get off of it?” The answer is quite complicated, and I haven’t fully understood this question. However, I would briefly like to sketch an answer from the perspective of relationships.
The incentive that social media provides is convenience. It’s easier to text someone than to call them, or even visit them. Some might even say it brings them closer to each other -which might very well true, but that’s not necessarily the experience of the majority of people, I’d wager. The side effect of the convenience social media provides is isolation.
Now that we don’t have to be close to one another, we can be all in our little holes, away from the awkward interactions, inconvenient conversations with smelly, vulgar, strange people. Away from one another, we lose touch of one another. And we drift further apart. The end result is millennials being the most socially isolated generation ever recorded, with the least amount of friends and suffering the highest percentage of mental disorders (according to a 2018 Intergenerational Foundation study).
I don’t think this is a secret among by colleagues.
Gathering from the almost 10 years of my personal experience in trying to create community form scratch, I think I have the answer to this plague, and I have boiled it down to a few key principles that I’ve seen in Church groups, college clubs, sports events, community service groups and countless other units.
The answer is coming up soon so stay tuned.